Unless you stayed on an uninhabited island last week, you probably noticed the egg that took the world record of the most well-liked post from Kylie Jenner. And Fashion Nova fashion brand has now been inspired by hoisting the egg in one of their jeans trousers.

At the beginning of this week, a picture of an egg broke the record of most likes on Instagram. With that, the egg beat the previous record holder Kylie Jenner. Her snapshot with daughter Stormi was good for about 18 million likes, but in record time that number was broken by world_record_egg. Currently the conscious photo has almost 50 million likes and two days ago a new picture of an egg appeared, this time with a tear, which also produced more than 6 million likes.

The American fashion label Fashion Nova had not escaped that either. Maybe that brand does not ring a bell, but it is one of the most googled fashion brands in the world. Especially in America, Fashion Nova is immensely popular, thanks to the sisters Kardashian. She and other celebs like to pose in the clothing of the fashion label to persuade their followers to shop the same items.

To promote their new jeans, the brand paid tribute to the egg in the jeans. “Let’s break the world record and make this photo the most liked Instagram photo”. So far, the snapshot that was posted a few days ago just missed 300,000 likes. It is therefore very unlikely that the brand will break the world record, but that makes the action no less fun of course.

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