Kim Kardashian complains imitation clothing site pretending to play under one hat
©EPA - Kim Kardashian

Kim Kardashian has started a lawsuit against a web store that is copying and selling her clothing. She accuses the Misguided site of pretending that she cooperates in their campaigns.

The fashion brand regularly places photos of Kim at the latest offers and tags her in messages on social media. TMZ reports that this is only Kim’s first lawsuit against such a site, and she also intends to legally address other web shops that do the same.

Earlier this week Kim announced on Twitter that she is pretty pissed that everything she wears is being copied and sometimes offered for sale within a few hours. “It is heartbreaking to see that companies steal designs that contain blood, sweat, and tears from real designers who have given everything to come up with their own original ideas.”

In her first case, the reality star demands that the web store stops using her name and image with immediate effect. She also wants compensation of around 10 million dollars from the company.

Recall that last two days, the vintage dress by Thierry Mugler, worn by Kim Kardashian on Sunday evening at the annual Hollywood Beauty Awards, has not gone unnoticed. With just a few tires of dust over her breasts and a high slit down to the thigh, the reality star also immediately caught sight of it. At least as striking was that the American fashion store Fashion Nova offered an exact copy for sale just a few hours after her appearance. Although it turned out not to be that coincident later on.

As is the case in the fashion world today, Diet Prada came up with the news. The Instagram account was originally created to tackle copycats in fashion but has since grown into a kind of whistleblower. Concretely, ‘Diet Prada’ pointed out to people that the speed at which Fashion Nova copied and produced the dress is not realistic.

“See “MUGLER” story highlight for a screenshot of the date of the Capture One session (it’s labeled 02-14-19). Fashion Nova Mugler knockoff shot 4 days before Kim wore it on 02/18/19. Kim, you’ll never fess up to your sneaky lil collaborations, but we got all the receipts,” wrote “Diet Prada” on Instagram. “At some point recently, a fast fashion photo shoot happened featuring a vintage Mugler dress that @kimkardashian just happened to wear on Sunday night to the Hollywood Beauty Awards…and yes, it appears to be a real dress, not photoshop.”

It continues: “Ahead of Fashion Nova releasing the dress at 9 pm EST tonight, house model Yodit Yemane may or may not have accidentally leaked a story 2.5 hours earlier of photo options from her shoot featuring the Mugler replica. The file names were even labeled “Kim dress” while it’s now being called “Winning Beauty Cut Out Gown” lol. This begs the question: Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release?”

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UPDATE: See “MUGLER” story highlight for a screenshot of the date of the Capture One session (it’s labeled 02-14-19). Fashion Nova Mugler knockoff shot 4 days before Kim wore it on 02/18/19. Kim, you’ll never fess up to your sneaky lil collaborations, but we got all the receipts 😎. • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At some point recently, a fast fashion photo shoot happened featuring a vintage Mugler dress that @kimkardashian just happened to wear on Sunday night to the Hollywood Beauty Awards…and yes, it appears to be a real dress, not photoshop. Ahead of Fashion Nova releasing the dress at 9pm EST tonight, house model Yodit Yemane may or may not have accidentally leaked a story 2.5 hours earlier of photo options from her shoot featuring the Mugler replica. The file names were even labeled “Kim dress” while it’s now being called “Winning Beauty Cut Out Gown” lol. This begs the question: Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • 📷 : Getty • #kimkardashian #mugler #thierrymugler #manfredthierrymugler #bodycon #cutout #barelythere #strappy #straps #black #vintage #dress #velvet #fashionnova #wiwt #ootd #kuwtk #hollywood #beauty #kkwbeauty #kardashian #ecommerce #shady #smh #photoshoot #model #fashionmodel #dietprada

A post shared by Diet Prada ™ (@diet_prada) on

This naturally raises a lot of questions. Does this mean that they have recreated the dress at Fashion Nova in a few hours? Letting go in production and having a photo shoot arranged? That sounds very unlikely, says ‘Diet Prada’. Chances are much greater than Kim Kardashian herself has announced in advance which dress she would wear at the award show.

A striking ‘Dieter’ – how the fans of ‘Diet Prada’ are called – noticed after that post that on the photo options that the model posted, a date stood. Namely, February 14, 2019, exactly 4 days before the Beauty Awards took place. Kim Kardashian thus proves to help fashion chains in counterfeiting designer designs. Curious if designers want to dress her in the future, now her “working method” to earn money on their hood has been announced.

About Fashion Nova

Fashion Nova saw the light of day in Los Angeles eleven years ago, has just 5 physical stores and is mainly known for gooey dresses, skinny jeans and sexy bodies. A little special, but the brand has more than 14 million followers on Instagram, it is one of the most wanted brands on Google and they can offer excellent sales figures.

Where in God’s name that success? Fashion Nova owes this to reality stars such as Kylie Jenner, Amber Rose, Blac Chyna, and Khloe Kardashian. Chances are that whoever follows them on social media, probably already heard of the brand. The celebs only like to put in the clothing items of the American label to convince their fans to buy the same pieces. Based on the hashtag #ad (the English abbreviation for advertisement, ed) that they put there, they are paid for it.

Kim complains imitation clothing site acting to play under one hat
Khloe Kardashian and Tristan Thompson

In addition to the smart marketing via Instagram and the affordable prices, Fashion Nova owes its success according to Saghian to the fact that they launch no less than 600 new products every week on the webshop and that, in contrast to many major fashion brands, they also focus on plus-size women.

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